As digital technology has catapulted CPG brands into a new era of marketing, some of the nation’s most recognizable brands have found innovative solutions to reinvigorate printed packaging. Product packaging is the “first impression” of a brand to a consumer.
With a passion for hand crafting spirits the right way, Matt Cunningham wanted his labels to reflect the artisan distilling process of the products he proudly produces in Clarksville, TN.
Drawing on the culture of Buenos Aires, Argentina, the AYRES beauty line brings a Latin touch to the Beauty world. Alejandro Rasic, founder of AYRES, wanted his beauty line and packaging to convey his love of his native land.
Onnit Labs was founded on the idea of helping people achieve a new level of well-being through an extensive line supplements, foods, and fitness equipment. The brand was recently in need of improved labeling to accurately reflect their high quality product offering and call attention to their mission of using the best Earth Grown Nutrients available.
Safeway’s Brand Manager wanted to launch their new O Organic Kombucha product line in a glass bottle with a pressure sensitive label to provide an upscale look for this premium product.