Amazon Transparency Program
What Brands Need to Know
Over 50% of products shipped from Amazon come from third-party sellers, leading to a growing number of “fake products” targeting consumers. (New York Times, Welcome to the Era of Fake Products). Amazon has developed a unique coding system for product packaging that would proactively prevent counterfeit products from reaching consumers.
Whether products are fulfilled by Amazon or shipped directly by third-party partners, Amazon scans each serialized Transparency-enabled code to verify authenticity. Along with authenticity, the codes can also be used to provide additional product details such as manufacturing date, location, and product information.
How It Works
- Each unit would be serialized with a unique 2D bar code on every printed package
- Amazon supplies the codes to converters (like us) and we print the individual codes on each of your packages/labels
- Consumers can download the “Transparency” app, scan the codes, confirm their product is authentic, or discover additional information about the product.
Ready to talk about your products? Contact us today!