2019 Packaging Trends
This year features new innovations and technologies in the Consumer Packaged Goods Industry. So far in 2019, consumers are concerned with not only how the packaging looks and feels, but how sustainable it is concerning waste. Packaging has to be both functional and sustainable in order to meet the needs of the modern consumer.
In 2019, consumers are concerned with the transparency of a product. According to Food Navigator USA, 86% of shoppers agreed that they would feel a higher sense of trust for food manufacturers and retailers that provided access to complete and easy to understand ingredient information. They want to see a company list all ingredients and be honest and upfront about the product on the shelf and what it really contains. This could also be the need for physical transparency as well, consumers want to see the actual product inside the packaging before making a purchase. This is why we see clear glass, plastic containers, or transparent window packaging trending.
Online Connection with Consumers
Online shopping and social media are important ways that retailers connect with consumers. Shoppers want to feel a personal connection with the brand, and this is a great way to make that happen. In 2019, they are set to make further information on labels available, as well as use digital printing options like bar codes and packaging with innovative message capabilities. In addition to these important connections with consumers that extend past the purchase point, shoppers are using online shopping to purchase groceries now more than ever. According to Food Navigator USA, online grocery sales make up less than 3% of US E-Commerce sales, however, it is one of the fastest-growing categories and a prime opportunity to build habitual shopping behaviors.
Some trends continue to thrive from the previous year, and this year a focus on sustainability remains a hot topic. According to Smithers Pira, the global packaging market stood at $827.7 billion in 2016 and is projected to grow to a whopping $980.40 billion by 2022. Metal is currently the most recycled material, however, plastic is forecast to show the highest levels of growth to 2023. Projections show 19-24% of plastic being collected and reused over this period of time. There is substantial and increasing pressure on brand owners to make flexible packaging 100% recyclable by 2025. Consumers want to know that the products they are using and the packaging they purchase is sustainable by the way of recycling. They also want to know the path of the product from start to finish. This helps with the consumer investment in trying to reduce landfills. According to the US Environmental Protection Agency, a reported 37% of landfills are made up of discarded packaging materials. Now more than ever consumers have a desire for packaging that shows brands taking the initiative to decrease their environmental impact.
Pantone’s color of the year for 2019 is “Living Coral”. This color was selected because we need “optimism and joyful pursuits”, says Pantone. This color is a bright shade of orange with golden undertones. This color emanates the shelter and nourishment that coral reefs provide for sea life. Pantone also notes that the color symbolizes “authentic and immersive experiences that enable connection and intimacy” in a world that is submerged in social media and online presence. Living Coral is also representative of the importance of preserving nature. Some species of coral are marked as “threatened” under the Endangered Species Act, so their importance in protecting and providing for marine ecosystems, water filtration, and marine life reproduction is so vital.
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