Are You Ready for the New Labeling Regulations?
July 26, 2016
The FDA announced the updated Nutrition Facts label for packaged food and beverages products sold in the US. It’s the first major change to the Nutrition Facts label in over 20 years. The changes are based on updated scientific information, research and dietary recommendations.
- Serving Sizes and Calories: updated and will be highlighted for more prominence on the label
- Dual Columns: for packages with more than one serving
- Calories from Fat: has been removed
- Added Sugars: will now be an additional line
- Sugars: has been changed to “total sugars”
- Nutrients: the inclusion of Vitamin D and potassium instead of Vitamins A and C
- Daily Value (DV): will be updated to reflect new dietary guidelines
- Footnote: has been reworded
Manufacturers will need to use the new label by July 26, 2018. However, manufacturers with less than $10 million in annual food sales will have an additional year to comply.
According to Packaging Digest, the Nutrition Facts Label appears on more than 6.5 billion packages. Brands will need to have a plan in place in order to effectively manage the change and stay ahead of the regulation.
One consideration is to think about turning the nutrition facts panel update into a competitive advantage by using it as an opportunity to update or redesign your label. Consumers today are looking for clear and useful information from the products they purchase. Brands that leverage the change to meet consumer needs will have a competitive advantage on shelf.
As part of the planning, affected brands, existing inventories and artwork approval processes will need to be reviewed. A timeline will need to be developed to make necessary changes accordingly. We suggest working with your suppliers as soon as possible to help develop a strategy and ensure successful completion of updates to meet the compliance deadlines. We want to make sure that our customer’s brands are ready and look forward to working with our customers.