Do you need to:
- Revitalize Your Brand?
- Connect with Consumers?
- Differentiate Your Product on Shelf?
- Grow Your Brand on Social Media?
Brand owners are continually challenged with connecting their brands with consumers and differentiating on shelf.
Whether it’s a few thousand or millions of labels, brand owners are able to provide unique package designs. The personalization can include any variety of variable data: graphics, text or numbering.
Connect With Consumer Demand
Personalized packaging is a way for established as well as new brands to stand out from the crowd to make their branding messaging relevant. There are several consumer trends where this benefits brand owners:
Brands are more often chosen for emotional reasons
5% Increase in at-the-shelf purchase decisions (Deloitte)
Brands that resonate with consumers benefit from social media sharing
Fort Dearborn Advantage
Fort Dearborn Company has extensive digital printing experience and experience managing variable data throughout the packaging development and production process. Our proven expertise has helped launch successful small and large national campaigns.
- Digitally printed label personalization across label formats
- Cut & stack, pressure sensitive, roll-fed, shrink sleeve
- Variable data, unique graphics and numbering
Successful campaigns have been launched for food and beverage products including: Coke (Share A Coke) and many more bringing in unique designs, numbering and signatures.